To the layman, Bitcoin is not easily understood. It is intangible and somewhat “cryptic.” While it is all over the news following the collapse of Mt. Gox, Bitcoin’s largest exchange, there are countless articles, websites, and blogs that all look and feel the same, and seem to target the already informed reader. The Bitcoin Byte’s web presence and design aesthetic aim to bring the Bitcoin content and context mainstream. It provides information, analysis and imagery in an online news and entertainment reporting format, but with less clutter. The structure is clean and simple, with a white background, black font, and vivid, symbolic imagery. With easily digestible posts and intriguing mixed media, The Bitcoin Byte is de-black boxing Bitcoin in a clear-cut and user-friendly fashion.